We can produce tailored surveys to collect feedback of the cutomers website experience. Even simple responses about how they found out about the site can assist on knowing where advertising spend is working most effectively.
Whilst these are usually short, they can be extended so that the functionality drives customers to areas of the site that help the sales process. For example, a customer may enter into a survey that they had not have been able to find a product category. The survey could be developed to present this data at the end of the survey, should it be available.
Surveys can also be used to gather prospects for email and telemarketing and the functionality to feed these into a CRM system can also be provided.